May 15, the Asian food festival officially opened. As one of the important links of the whole food festival, in the “digital technology enabled new food” Asian food festival industry BBS, alibaba koubei new food research center officially launched, at the same time koubei ele. me based on big data analysis released the “hangzhou city food trend report”.
It is understood that hangzhou has completed the transformation of three digitized “koubei street” : tangxiaoming road, jianggan qingchun business circle and xiaoshan xinxin road.
Taking koubei street, xiaoshan xinlu, hangzhou as an example, the block USES big data and smart devices to promote the upgrade of block consumption through the injection of new retail web celebrity format and the creation of online and offline festivals. At present, the digitization coverage rate of offline businesses in the block exceeds 85%, and covers new retail formats such as koubei smart milk tea shop, koubei smart restaurant, box horse, Tmall store, etc., which has become a digital demonstration project to promote the local retail industry ecosystem.
According to public data, in 2018, ele.me has reached 47.4% in the order share distribution of first-tier and second-tier cities. The complete chain of the catering industry, which is jointly connected by koubei ele. me, covers the catering industry from site selection and supply chain, to booking, queuing, call, code scanning and ordering, real-time distribution, payment, evaluation and other links. At the same time, the complete link of the catering industry will be established in 200 key cities nationwide and built into a digital street.
At the same time, ele. me also used the world’s leading delivery service to make more merchants realize digital upgrading. It is obvious that the business radius of the traditional 500 meters of stores has been extended to 3.5 kilometers, and the orders of merchants have become more.
“Hangzhou city catering trend report” shows that this year, hangzhou city catering market growth is stable, especially southeast Asian food, western food and Japanese and Korean cuisine represented by the fastest growth of foreign cuisine.
In the first quarter, southeast Asian cuisine became the fastest growing cuisine in hangzhou’s catering market, with the year-on-year growth of orders exceeding 421%, followed by western cuisine, Japanese and Korean cuisine and other cuisines, with the year-on-year growth exceeding 200%. Japanese and Korean cuisine also ranked among the top three most popular cuisines among hangzhou residents, accounting for nearly 10% of the total orders.
In addition, local zhejiang cuisine for the overall development of hangzhou catering industry, is still playing a huge pillar value. In the first quarter of this year, jiangsu and zhejiang cuisine once again became the largest category of new restaurants in the city. When local consumers go out for dinner, they will eat jiangsu and zhejiang cuisine almost every five meals. The non-local consumers in hangzhou contributed more than 18% of the jiangsu and zhejiang food orders, and they had to eat jiangsu and zhejiang food every two main meals.
Judging from the transactions in the past year, the consumption capacity of crayfish of hangzhou people has been pushed into the top three in China, only next to Shanghai and wuhan. Between April and September last year alone, restaurants in hangzhou sold nearly 6,000 tons of crayfish. Frozen crayfish, steamed crayfish and other dishes have become the summer standard of many jiangsu and zhejiang cuisine, and even combined with local characteristic ingredients to develop stinky tofu crayfish, rice cake crayfish and other new flavor.